Spring Barrel at La Pierre is a fictional all-inclusive wine tasting event that would exist within the greater Yakima valley in Washington State. Conceptually, the Spring Barrel weekend would occur specifically on the property of the La Pierre Vineyard. Deliverables include illustrations, photography, menu design, packaging, itinerary, marketing, in-house touch points and online booking.
Ideation and asset creation
marketing touch points
arrival to the event and customer keepsakes
